Principal Marketing Associates Launches Marketing Solutions for Alternative Investment Managers

MINNEAPOLIS--(BUSINESS WIRE)--Principal Marketing Associates (“Principal Marketing Associates”, “PMA” or the “Firm”), a specialized marketing firm focused on serving alternative investment managers, is pleased to announce its official launch and opening of its new office located at 729 N Washington Avenue.

Building on marketing and alternatives industry expertise, PMA will provide private equity, private credit, hedge fund and family office management teams with customized marketing tools to attract and retain limited partners in an increasingly competitive environment.

“With allocations to alternatives expected to steadily grow, the timing could not be better to introduce our offering,” said Nathan Liu, Managing Partner of PMA. “Increasingly, managers want comprehensive marketing capabilities without the administrative burden, as well as the flexibility to utilize different services as their needs evolve.”

Principal Marketing Associates’ solutions will include:

• Fund Pitchbooks and Factsheets: Fund strategy-based research and discovery, full wireframe pitchbook templates and periodic material updates.

• Social Media: Content creation, community engagement, account management, compliance approval and analytics.

• Digital Marketing: Web maintenance, email marketing and contact list management.

• RFP and Consultant Database Support: Fund profiles, RFPs and consultant materials.

Nathan previously worked at Northmarq, the Pohlad family-owned real estate firm, where he was an Associate Director involved in corporate marketing, business development and investor relations aspects of the firm. He holds a B.S.B. from University of Minnesota’s Carlson School of Management.