Specialized marketing firm focused on serving alternative investment managers 

About Us

Principal Marketing Associates provides tailored marketing solutions to private equity, private credit, hedge funds and family offices.

Building on marketing and alternatives industry expertise, we equip management and investor relations with an extensive range of tools to attract and retain limited partners. Our unique approach provides in-house-like reliability and flexible engagement that scales with business objectives.

Approach

We take a tailored approach to each and every investment manager. We spend time learning, and then apply specific tactics for each stage of the investment lifecycle. We are trusted for our highly responsive communication, innovation through curiosity, and commitment to excellence. 

Solutions

Fund Pitchbooks and Factsheets

Enhance investor credibility with compelling narratives and expert visual design.

  • Fund strategy-based research and discovery

  • Full wireframe pitchbook templates

  • Final form outputs in multiple formats – PPT, PDF, InDesign

  • Periodic material updates

Social Media

Build and strengthen relationships and visibility with key stakeholders.

  • Content creation and community engagement

  • Account management

  • Compliance approval

  • Analytics and reporting of key metrics and interactions


White Papers and Research

Demonstrate industry expertise through high-quality research content.

  • Research and narrative development

  • Engaging, institutional-quality design

  • Website and newsletter distribution support

Digital Marketing

Positively influence every firm audience with engaging digital touchpoints following best practices. 

  • Web content creation, publishing and maintenance

  • UI/UX analysis

  • Email marketing creation and distribution

  • Contact list management

  • CRM data management

Team

Nathan Liu

Managing Partner

Nathan Liu is the Managing Partner of Principal Marketing Associates overseeing all aspects of the business.

Prior to PMA, Nathan spent four years at Northmarq, the Pohlad family-owned real estate firm, where he was an Associate Director involved in corporate marketing, business development and investor relations aspects of the firm.

Nathan graduated from the Carlson School of Management at the University of Minnesota with a B.S. in Entrepreneurial Management and Marketing.

Contact

Get in touch to learn more about our range of services.

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